Clarity Creates Confidence

Lewis Carol in “Alice in Wonderland” said it best:

One day Alice came to a fork in the road and saw a Cheshire cat in a tree. “Which road do I take?” she asked.

“Where do you want to go?” was his response. “I don’t know,” Alice answered.

“Then,” said the cat, “it doesn’t matter.”

In business, if we aren’t clear where we want to go, we run the risk of following the wrong path, leading to poor, sometimes disastrous results. If your employees do not know where you want go, they also may go down the wrong path.

Clarity Creates Confidence … a simple and powerful idea. These three words capture why your business plan is so important. Put another way, lack of clarity creates confusion and uncertainty. Without a clearly written plan you are asking your employees to work in a constant state of confusion and uncertainty, which adds to frustration both for them and your leadership team.

Clarity Creates Confidence … is easy to say and easy to understand, but not so easy to accomplish. In every busi- ness the pursuit of clarity starts with the first draft of your business plan, and improves with each new update and revision. This is why we built Plan Genie in a format that allows you to continuously update and clarify all aspects of your business. It can seem overwhelming to keep all pieces of your plan current, but if you take it in bite sized pieces, and engage your employees on sections that are relevant to them, the task is easily manage- able and can be fun.

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