Marketing

16

Note: For this application, we distinguish between marketing and sales activities as two different, but related, processes.

Your marketing plan is any activity that:

  • builds the company brand
  • involves communication with your target market and existing clients
  • generates new business opportunities (identifies leads)

Your sales plan will address all activities, processes and tools to manage an unqualified lead through to the close of a contract and into a future long term relationship.

LEAVE A REPLY

Please enter your comment!
Please enter your name here