Step 3: The Building Blocks

Document the current state of your business in terms of:

• Who are your customers, your target market? Who do you sell to? This is a list of descriptive criteria that you use to identify your ideal customers.
  • What are your current products, services, and fees? This section will clarify what you sell and your pricing model.
  • Who are your partners, alliances and influencers? Those organizations you work closely with to deliver on your promises and who may be involved in your marketing or sales strategies.
  • Who are your competitors? Who are your major competitors and what do they do better than you?

Taking time to clearly understand and document this information takes a few minutes up front, but will yield results in terms of time, efficiency, and clearer understanding, when you start looking at the detailed action plans later on.